Driving Towards Sustainability

Kumho and Orion to Develop Eco-friendly Tyre Materials

AA West Automotive is proud to announce Kumho Tyres' new sustainability initiative! 


Kumho and international material supplier Orion have partnered to develop sustainable tyres using renewable plant-based oils and carbon black from end-of-life tyres.


Kumho's dedication to sustainability is exciting! Their ambitious plan to use only natural-based and recycled materials by 2045 will set a standard for the tyre industry to progress into an eco-friendly future.


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By Richard Wilson March 31, 2026
Innovative Kumho Omni Ring Tyre Wins Major International Design Award 
By Genevieve Waller February 6, 2026
Kumho Tyre has started 2026 with what it is declaring as its best and most comprehensive spread of adventure-ready Road Venture tyres ever, enabling vehicles and drivers to handle anything that the harsh Australian environment and conditions can throw at them. Kumho Tyre’s updated Road Venture family of tyres is now complete with the recent launch of its new RT ‘Rugged-Terrain’ , joining the already established AT52 ‘All-Terrain’ and MT71 Mud-Terrain tyres, to deliver the best range of performance, whether on the tar, dirt roads, rocks, mud or the desert sands.
By Genevieve Waller February 6, 2026
Kumho Tyre has won a major global award for its efforts and outstanding performance in Environmental Sustainability and Governance (ESG) evaluations across 2025 by global sustainability ratings organisation EcoVadis . It is the second year in succession that Kumho was awarded for its strength in sustainability management, after having also earned the Gold Medal honour in 2024.
By Genevieve Waller December 15, 2025
Global tyre maker, Kumho Tyre has announced the construction of a new European tyre manufacturing plant as part of the company’s strategy to expand its global production footprint and accelerate growth across the European market. The new European facility will be built at Opole in Poland and is scheduled to begin initial operations by August 2028, pending investment and regulatory approval. The first phase will support an annual production capacity of six million tires, with expansions planned according to market demand at a total investment of $AUD884 million (US$587 million). Kumho evaluated several European countries, including Poland, as potential locations for the new plant, assessing factors such as site suitability, sales growth potential, investment stability, profitability, and available incentives.
By Genevieve Waller December 15, 2025
Kumho Tyre Australia has announced it will be recommitting to Hockey Australia as an official national partner, signing a new one-year deal running through the end of 2026. The agreement extends and strengthens the existing partnership after the previous renewal in 2023. Kumho Tyre will continue to support hockey at all levels - from grassroots clubs and community competitions to elite national teams such as the Kookaburras and the Hockeyroos - providing valuable backing for domestic growth and international success.
By Genevieve Waller December 15, 2025
Off road adventurer and YouTube influencer, Denny Danis has just completed a 10,000 kilometre torture test with Kumho’s brand new RT tyres , taking on Cape York and some of the harshest and toughest 4WD tracks in the country. Danis equipped his Toyota LandCruiser 79 for the adventure which saw him and his family complete the entire trip without a puncture or any issues. He has recorded the trip for his YouTube channel which has one of the biggest audiences for any 4WD videographer on the social media platform.
By Genevieve Waller September 30, 2025
At AA West Automotive, your holiday road trips just got even better. When you buy 2 or more Kumho tyres and register your purchase online, you’ll be in the draw to win one of 50 x $100 prepaid Visa gift cards*. That’s extra money for fuel, fun, or festive treats. How to Enter: Purchase 2 or more Kumho tyres Keep your receipt handy Register online by December 12th The draw takes place on December 15th, with 50 winners enjoying a $100 Visa card right before the holidays. Why Trust Kumho Tyres? Kumho tyres are built for safety, durability, and performance - keeping you in control on every journey. With a full range of tyres for passenger cars, SUVs , EVs , and off-road vehicles , Kumho ensures your car is ready for holiday travel and beyond. Stay safe on the road and enjoy the chance to win a $100 holiday bonus!
By Genevieve Waller September 15, 2025
The Canterbury-Bankstown Bulldogs Head Coach and star players were some of the first people to put the new Kumho Road Venture RT tyres to the test and believe the similarities between how they need to perform on the field is comparative to how the new RT performs on all surfaces.
By Genevieve Waller September 2, 2025
Leading tyre manufacturer Kumho has launched an all new ‘Rugged Terrain’ tyre (RT) designed as the ideal on and off-road tyre allowing 4WD, ute and SUV owners to get the best of both worlds in one product. The new Kumho Road Venture RT completes a totally revitalised line up for Kumho in its range of 4WD/Ute/SUV tyre range and will sit between the already launched and highly acclaimed All Terrain Road Venture AT52 and the tough Mud Terrain, off road, maximum traction Road Venture MT51 and MT71 .
By Genevieve Waller July 29, 2025
Kumho has announced it has been selected as the original equipment (OE) tyre supplier for Kia’s much anticipated new ute/pickup, the Tasman. The Kia Tasman will be equipped with Kumho’s Crugen HT51 , an all-season tyre, designed specifically for SUVs and pickups.